Tuhin heads Business Development and Talent at Culture Machine. He is a speaker at Click Asia Summit 2016 and here are his answers to our 5 Questions.

1. Why the name Culture Machine?

The name represents coming together of the two core elements that comprises the DNA of the company, also reflecting the founding ethos of the organisation. A keen understanding of Media & Culture, combined with a thorough technology background, are what make the company tick.

2. What is the most ambitious request you have received from a client?

We routinely get requests from clients to drive a high level of growth for them across digital media platforms, but probably the most ambitious request has been from a traditional media brand to build digital content business for them, something we achieved in a very short span of time, with a focus on all key metrics.

3. What is the best advice you have given to a client?

To view digital as an entirely new domain that requires a distinct programming syntax and sensibility.

4. Marketing hacks that work across all platforms?

All derived from the content one is working with- no blanket hacks that are genuinely valuable. For a marketing strategy to work best and really drive value across key metrics, it has to leverage the content type effectively. It all starts from there.

5. 1 reason not to miss Click Asia Summit 2016

The theme of Digital Transformation is timely and relevant, and the mix of attendees promises to bring out the best in practical, real world value in addition to high quality discourse.