CAS 2012: Where Agencies, Digital gurus and Social media experts meet

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Lucy McCabe

Lucy McCabe

Vice President – Consulting Services Asia Pacific, OgilvyOne Worldwide

  • Singapore

As Vice President Consulting Services Asia Pacific, Lucy leads a team which delivers strategic, data driven, marketing consultancy to clients.

Lucy helps clients harness the power of their data, navigate the digital landscape, build engagement and relationships with their customers and shape their marketing organizations  to best leverage the new opportunities presented  by data driven digital marketing.

Lucy has delivered innovative solutions for brands including American Express, Cisco, Diageo, Ericsson, IBM,   Levi Strauss, Pernod Ricard and Singtel.

Lucy started her marketing career in the UK with Vodafone as Direct Marketing Manager – launching the first ever e-mail to pager service. She moved to Singapore 10 years ago and first joined Ogilvy in 2001 where she led Levi’s first Asia Pacific online marketing strategy.

After an interlude as Managing Director of Rapp Collins Singapore, Lucy returned to OgilvyOne in 2008 where she leads the Consulting Practice.

Lucy is the author of Can Brands Have a Social Life: A Study of Social Media in Asia.

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