Speakers Profile

Digital, Social and Mobile Marketing Conference

Eric Bozinny


Eric Bozinny

Company – Microsoft

Designation – Sr. Program Manager

Country – United States

Eric Bozinny has been protecting advertisers and users from danger for over 20 years. Starting as a tour guide in the Canadian Rockies, he more than once led rutting elk away from hapless passengers unaware of the imminent physical threat. Later, Eric worked for Razorfish – born as the online advertising pioneer Avenue A – where his team was responsible for the technical implementation of display advertising. After a short stint as a real estate investor nearly destroyed him, Eric joined Microsoft and since 2007 has been the voice shouting loudly to ensure that all stakeholders in the digital marketing world understand the size of the fraud and malware problem. He has presented at various technical conferences, educating audiences on the problems of fraud in advertising. Eric has presented at the 2008 Botnet Task Force (BTF) at Interpol HQ in Lyon, France as well as at the Digital Crimes Consortium (DCC) in Montreal this past October. Both of these events were sponsored by Microsoft’s Digital Crimes Unit (DCU), with which Eric’s Traffic Quality Team, works closely to bring legal action against fraudsters).