Deepak heads digital initiatives at Kotak Mahindra Bank where he is responsible for digital transformation of retail banking along with building digital-led business. In his current role, he drives internet, mobile, and social media-led platforms along with digital marketing, product & online sales. He is also leading e/m-commerce based new payment solutions & digital innovation.
Here are his 5 questions with #CAS16
1. Are CMOs becoming more important than CTOs today?
Both are equally important as organization grow & create greater value by aligning product, marketing, technology & strategy closely. Functioning Silos doesn’t work anymore.
2. How do you make a utility like banking look exciting?
Make bank consumer brand friendly, understanding & unassuming. Something you love to interact with. Digital makes it possible. We do this by bringing following attributes.
a. understanding customer journey & motivation rather than financial transaction
b. using data & insights to customize experience
c. bring design thinking, innovation & simplicity
3. What’s an insight that you would like to share from an unsuccessful campaign?
a. Learn from mistakes quickly & correct it early
b. Keep running A/B testing on an ongoing basis
c. What works in one market/ customer segment, doesn’t work in another- bring sharper targeting & personalized value proposition
4. How does a typical working day look like in your life?
No two days are same. 40% of time I spend in delivering results for today & 60% on building business for tomorrow.
5. One solid reason to attend your session at Click Asia Summit 2016
Get perspective from people across industry & understand how it can be relevant in BFSI space.