What Every Media Planner Needs to Know in Today's Digital Environment

Kedar Gavane, comScore, India

In this increasingly competitive and often cluttered digital environment, reaching one's target audience in a meaningful and cost-effective manner is critical to a campaign's success.

Join Kedar Gavane, comScore Director for India, as he provides insights into how to make the most of your digital spend. This session will highlight key features and techniques for building the

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Creating great multi-media campaigns in an integrated world

Mahesh Murthy, Pinstorm, India

This is the first public workshop ever by Mahesh Murthy on the subject. He says, with tongue in cheek, "Only folks at Pinstorm and Pinstorm's clients have so far been unfortunate enough to endure this tortuous experience.

How do you create campaigns in a world where a Kolaveri on Youtube gets viewed more times than what a Rs. 100 crore spend on television can get you, where your Facebook group has more

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Sustaining Search, Social and Branding Initiatives through Digital Asset Creation

Vivek Bhargava, Communicate2, India

As the consumers move from Website Engagements to Web Presence Engagements, creation and distribution of content is fast becoming the spinal cord of all marketing endeavors. This workshop shall focus on how one should plan content creation, how to distribute the same through search and social media and how to build User Generated Content strategy to make it self-sustaining

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Break, Burn or Ban the Social Media Box

Cyriel Kortleven, new shoes today, Belgium

Ramon Vullings, ideaDJ.com, Netherlands

The world is turning faster & faster and the only element that will remain is change. Organizations have to deliver better, faster, more efficient products & services to clients who demand more and more. And certainly in the world of social media and digital marketing, things are speeding up. In this workshop we will explore different creativity methods to generate hundreds of ideas

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Analytics, Glorious Analytics!

Gillian Muessig, SEOmoz, United States

Proving to your boss/clients that your work is valuable!

SEOMom Gillian Muessig takes you through the wonderful world of analytics, from choosing the right metrics to measure, gathering and analyzing your data and what the results can tell you about your products/services, your past, current, and potential customers, and the short and long term health and

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Leveraging Facebook for Brand Building, Lead Generation & Sales

Pradeep Chopra, Digital Vidya, India

Facebook has over 800 million users globally and over 40 million in India. While most of the brands are still chasing number of fans, there are only few who've understood the secret sauce of Facebook Marketing. If you are serious about leveraging Facebook for Brand Building, Customer Engagement, Lead Generation and Sales, you don't want to miss this hands-on, case study driven workshop.

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